The day where technology and fashion merge exclusively for consumers has arrived! Fast-growing homegrown apparel brand, LOL collaborated with Brother International, one of today’s most renowned brand in printing and imaging technology to launch Cozmic Lab!
From left: Joey Chong, CEO of Super Gem Resources Sdn Bhd and Itsuo Segawa, Country Director of Brother International (M) Sdn Bhd holding the limited edition Cozmic Lab Collection.
Made-to-Order Platform
Cozmic Lab is the brainchild of Super Gem Resources Sdn Bhd, the company behind LOL to produce an exciting and affordable platfrom for customers to co-create and customise the shirts to their own liking.
“We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.” shared Joey Chong, CEO of Super Gem Resources Sdn Bhd.
Partners and advisors at the launch of the first-of-its-kind digitally customisable fashion platform
Exclusive Design of Icons
Aside from Brother International, Cozmic Lab collaborated with multiple international brands and designers to offer a range of special designs to choose from. One can look forward to iconic characters like Doraemon, Lotto Lifestyle Collections, Peanuts and Nasa and Sega’s Sonic.
So, choose your own LOL main apparel then pick from over 200 visuals to be printed on it! You can even upload your own creation.
Shirt printing in process
Unlimited Selections
Besides printing on shirts, you may also choose footwears and accessories for this personalised printing design at Cozmic Lab.
The OEKO-TEX 100 certified Brother International printer will only take 1 minute for 1 apparel per printing. Using water-based inks, this innovative technology extends to everyone with its environmentally friendly process.
LOL stores will be opening in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall in Johor Bahru this December. For now, the exclusice Cozmic Lab is only available at LOL store in IOI City Mall in Putrajaya.
Text by Jessy Wong
