Malaysia’s low-cost carrier airline AirAsia signed a Memorandum of Agreement (MOA) with Tourism Malaysia for a collaboration to promote the tourism scene in Malaysia.
Dato’s Sri Abdul Khani Daud, Deputy Director General of Promotions for Tourism Malaysia said,” This partnership between Tourism Malaysia and AirAsia will combine our marketing efforts, resulting in a stronger awareness and branding for Malaysia as a tourist destination.”
The collaboration, which will go on for 2 years will include efforts for branded advertising, promotional campaigns, joint roadshows and market intelligence sharing to name a few.
The partnership will also focus on developing promotional activities for all 10 Asean countries like Sri Lanka, Japan, Iran, Australia and Korea among others.
In conjunction with this signing, AirAsia is offering a 5% special discount on top of all existing promotions exclusively for UnionPay cardholders. The promo is available from now till 4 July 2017 with travel period from 5 May 2017 to 5 June 2018.